Bibliograph

Making numbers count, the art and science of communicating numbers, Chip Heath and Karla Starr

Type

Label

Making numbers count, the art and science of communicating numbers, Chip Heath and Karla Starr

Language

eng

Bibliography note

Includes bibliographical references (pages 143-174) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Making numbers count

Nature of contents

bibliography

Oclc number

1262667431

Responsibility statement

Chip Heath and Karla Starr

Sub title

the art and science of communicating numbers

Summary

Understanding numbers is essential - but humans aren't built to understand them. Chip Heath outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society. Print run 200,000

Table Of Contents

Translate everything, favor user-friendly numbers: Translate everything ; Avoid numbers : perfect translations don't need numbers ; Try focusing on 1 at a time ; Favor user-friendly numbers -- To help people grasp your numbers, ground them in the familiar, concrete, and human scale: Find your fathom : help people understand through simple, familiar comparisons ; Convert abstract numbers into concrete objects ; Recast your number into different dimensions : try time, space, distance, money, and Pringles ; Human scale : use the Goldilocks principle to make your numbers just right -- Use emotional numbers (surprising and meaningful) to move people to think and act differently: Florence Nightingale avoids dry statistics by using transferred emotion ; Comparatives, superlatives, and category jumpers ; Emotional amplitude : selecting combos that hit the right notes together ; Make it personal : "This is about you" ; Bring your number into the room with a demonstration ; Avoid numbing by converting your number to a process that unfolds over time ; Offer an encore ; Make people pay attention by crystalizing a pattern, then breaking it -- Build a scale model: Map the landscape by finding the landmarks ; Build a scale model you can work with ; Epilogue: The value of numbers -- Appendix: Making your numbers user-friendly

Target audience

adult

Classification