Bibliograph

The greatest business decisions of all time, how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business, by Verne Harnish and the editors of Fortune ; foreword by Jim Collins

Type

Label

The greatest business decisions of all time, how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business, by Verne Harnish and the editors of Fortune ; foreword by Jim Collins

Language

eng

Index

no index present

Literary Form

non fiction

Main title

The greatest business decisions of all time

Oclc number

813136505

Responsibility statement

by Verne Harnish and the editors of Fortune ; foreword by Jim Collins

Sub title

how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business

Table Of Contents

Apple brings back Steve Jobs / Adam Sashinsky -- How free shipping saved Zappos / Jennifer Reingold -- Why Samsung lets its stars goof off / Nicholas Varchaver -- At Johnson & Johnson, the shareholder comes last / Timothy K. Smith -- Why daydreaming pays off big at 3M / Geoff Colvin -- How Intel got consumers to love chips / David A Kaplan -- Jack's GE cathedral / David A. Kaplan -- Bill Gates decides to take a week off / David A Kaplan -- Softsoap's blocking decision / Brian O'Keefe -- Toyota pursues zero defects / Alex Taylor III -- Extreme customer service at Nordstrom / Geoff Colvin -- Tata takes the sting out of a painful situation / Geoff Colvin -- Boeing bets big on the 707 / Adam Lashinsky -- IBM's Operation bear hug / Adam Lashinsky -- Wal-Mart creates the 6 a.m. meeting / Hank Gilman -- Eli Whitney : Is your business in trouble? Pivot! / Geoff Colvin -- The HP way / David A. Kaplan -- Henry Ford doubles workers' wages / Alex Taylor III

Classification