Bibliograph

Data duped, how to avoid being hoodwinked by misinformation, Derek W. Gibson and Jeffrey D. Camm

Type

Label

Data duped, how to avoid being hoodwinked by misinformation, Derek W. Gibson and Jeffrey D. Camm

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Data duped

Nature of contents

bibliography

Oclc number

1352871138

Responsibility statement

Derek W. Gibson and Jeffrey D. Camm

Sub title

how to avoid being hoodwinked by misinformation

Summary

"We are commonly deceived by numbers in our everyday lives. From lotteries, product warranties, and weight loss fads to misleading headlines and social media posts, there is no shortage of confusing or misleadin ginformation. Numbers are used to manipulate our deciions and impact our lives in ways that may not be immediately apparent. Data Duped: How to Avoid Being Hoodwinked by Misinformation will help you avoid being fooled by these messages and to develop a sense of "data defense" by learning what types of questions to ask and how to maintain a healthy level of curiosity and data skepticism."--Back cover

Table Of Contents

Who Are You? -- The Data Age and You -- Data Defense Strategies -- Data Duped in Media: Reality Checks for News and Marketing -- Everyday Decisions -- Making Big Decisions -- Analytics at Work: How to Be a Better Decision Maker, Look Smart, and Impress Your Boss -- All the Patterns We Shall See: How Our Beliefs and Bias Can Cloud Our Decisions -- Calling Out the Data Dupe: Addressing Misleading Data and Changing People's Beliefs -- Put a Little Data in Your Life

Classification